Ui Culture showcased their mobile lifestyle and entertainment APP to reach the young, socially conscious consumer last Thursday, December 10th, 2015 and TCL Chinese Theatre in the heart of Hollywood.
The Ui Culture APP curates the GOOD and COOL in music, fashion, food, and technology, and intersects with social issues, human interest stories, and philanthropy. Users will experience a wealth of content from urban centers around the world, live streaming, campaigns and a community-giving platform.
Hundreds showed up to support the launch and beginning of Ui CULTURE APP. The event created an immersive experience with a major presentation of the APP, along with live performances from Indie Pop Artist, The Golden Hippie, Philanthropist and Pop Artist, Kenna, Hip Hop artist Andy Mineo, and international DJ ARTY. The night was hosted by Wicked City and Hunger Games Actor and Singer, Evan Ross. The private preview began with a walk on the press filled purple carpet and a private VIP reception, 8-10pm for a limited audience. At 10 pm, the after-party began with several hundreds of fans and consumers to experience the brand up close and personal for the first time.
Celebrities who attended included Esai Morales (La Bamba, Resurrection Blvd, NYPD Blue, Blue Bloods, etc), Milan Christopher (Love & HipHop Hollywood, Rapper/Producer), Evan Ross (Director/Actor/Recording Artist and host of evening), Keke Palmer (Brotherly Love, Akeelah & the Bee), Andy Mineo (Christian Hip Hop Artist), Daniel Baldwin (Actor/Director/Producer), ARTY (Russian EDM DJ), Tess Broussard (Nick Kroll Show), KENNA (Ethiopian–American musician, philanthropist and technology creative).
“At the heart, this company solely exists to be a relevant voice to a striving generation. We are here to ignite and inspire them, show their creativity, love for humanity, innovation and thirst for a purpose. We are answering the call to bring good and cool together with entertainment in ways we have never seen before,” said creator Tyrone Davis.
Special thanks go out to the Strategic Vision, Thoughtful Media Group, Le Grand Courtage, Graffiti Wine, Rock Your Hair, Savvy Travelers and Newport Skinny Tea.
Urban Icon is a branding and content studio with a vision to produce and distribute urban-inspired content. Ui Culture was created by Urban Icon to provide the creative ecosystem for urban inspirational content.